As a solo entrepreneur, you may find yourself reinventing yourself and your business more than once over the course of time. I started my business over 20 years ago. During that time, I found it beneficial to reinvent and reposition myself and my business. The ever-evolving market and changing consumer demands demand that you keep […]
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For over a decade now, social media has become an essential tool for businesses, perhaps even more so for solo entrepreneurs looking to grow their brand and connect with their audience. When you get right down to it, if you’re flying solo, you and your business brand are seen as being one and the same
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Every business type or business model comes with its own set of challenges. If you employ a team, you’ll face one set of challenges. If you’re by yourself or outsourcing, you’ll face a different set of challenges. In many ways, challenges are just part of the growth process – there’s no way around it. As
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Every day, I become more aware of just how many solo entrepreneurs are out there. These individuals are essentially one-person shows. They not only provide services and create products but also manage all aspects of their business, including marketing and promotion. While some may outsource certain tasks as needed, they don\’t have full-time employees to
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