Getting Results With eMail Marketing
By Jimmy Krug. eMail marketing has changed a lot over the last 13 years. As a part owner of a mass emailing service at http://www.worldresponders.com I’ve enjoyed a birds-eye view of quite a few email marketing campaigns over the years. In other cases, I’ve managed the lists for clients directly myself. The biggest list was just shy of 500,000 subscribers – broken down into about 15...
Read MoreAre You “Into It?”
By Jimmy Krug. Some people are “into Golf.” Others are “into computers.” Everyone’s into something, right? It’s hard to find a person who doesn’t have an above average interest with a particular subject, hobby or pastime. Some call this a “passion.” Passion may be too strong a word for others, though. Especially today. That’s because the average person has so...
Read MoreAccomplish More by Forgetting About Goal Setting
By Jimmy Krug. The concept of setting goals is, surprisingly enough, only about 100-years old. This fact really surprises some people. The term “goal-setting” became part of the American vernacular with the advent of sports into the American culture as the 20th century got under way. If you read the writings of self-help authors of the 1890’s and earlier, you won’t find any mention...
Read MoreMarketing Wisdom – Be the same… but different
By Jimmy Krug. I got a really good piece of business advice, way back in 1986. I was told, “Be the same, but different.” People are drawn to familiarity… but intrigued by uniqueness. If you “mimic” another business’ style and marketing too closely, you’re going to come across as a cheap copy. You initially learn something new by copying. That includes...
Read MoreStarting An Internet Business
By Jimmy Krug Over the years I’ve experimented with a variety of online businesses. I start very simply by taking an idea or concept and develop it from there. The problem was, when I first started back in 1996, you had to do just about everything “the hard way.” I learned HTML and worked around the clock just to get things off the ground. By the time that happened, it was six...
Read MoreTraffic May Not Be YOUR Key To Online Success
By Jimmy Krug. When I first started online in 1997, Search Engine Optimization didn’t exist in the form it does today. “Googling it” had yet to be coined as a term. Making money online in the mid to late 90’s may seem a lot different than it today, but it really isn’t. People are still people and they still buy for the same reasons today as they did ten years ago. In fact, they...
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