Accomplish More by Forgetting About Goal Setting
By Jimmy Krug. The concept of setting goals is, surprisingly enough, only about 100-years old. This fact really surprises some people. The term “goal-setting” became part of the American vernacular with the advent of sports into the American culture as the 20th century got under way. If you read the writings of self-help authors of the 1890’s and earlier, you won’t find any mention...
Read MoreMarketing Wisdom – Be the same… but different
By Jimmy Krug. I got a really good piece of business advice, way back in 1986. I was told, “Be the same, but different.” People are drawn to familiarity… but intrigued by uniqueness. If you “mimic” another business’ style and marketing too closely, you’re going to come across as a cheap copy. You initially learn something new by copying. That includes...
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